Global | IP Licensing, Co-Branding & Celebrity Endorsements

IP Licensing, Co-Branding & Celebrity Endorsements – Strategic Partnerships to Elevate Your Brand Influence."

In Africa, we partnered with marathon champion Eliud Kipchoge for TECNO’s Phantom X2, leveraging TVCs, billboards, PR campaigns, and CSR initiatives to enhance its premium image. For the CAMON series, collaborations with music stars Otilie Brown and Nyashinski, alongside Kenya’s premium coffee chain Artcafe, integrated the brand into the lifestyle of Kenya’s middle and affluent classes.

In Latin America, we teamed up with Freefire, the region's leading mobile game, to engage young gamers and strengthen Infinix Hot50’s presence in the market. Through IP licensing, co-branding, and celebrity endorsements, we create impactful partnerships that elevate brand influence across diverse markets.